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The Standard Pricing Formula The basic formula: Retail Price = Wholesale Cost × Markup Multiplier Examples using common wholesale price points: Wholesale €150 → Retail €375–€450 (2.5x–3x) Wholesale €250 → Retail €625–€750 (2.5x–3x) Wholesale €400 → Retail €1,000–€1,200 (2.5x–3x) Wholesale €600 → Retail €1,500–€1,800 (2.5x–3x) These ranges give you room to offer promotional pricing, sample sales, or negotiated discounts without going below cost